Book of Bad Ideas Podcast Advertising - Audience, Sponsors & Contact

Overview

Book of Bad Ideas is a captivating Filipino horror fiction podcast that delves into the unsettling depths of human nature and the supernatural. Through original narratives crafted by Steve and Nyx, the show presents chilling psychological thrillers and gothic tales rooted in Filipino folklore, featuring creatures like the Aswang and themes of enchantment. Each episode offers a gripping exploration of fear, betrayal, and the unknown, appealing to listeners who enjoy suspenseful storytelling, cultural horror, and dark, immersive audio experiences. With a strong following on social media, it's a must-listen for fans seeking unique, culturally rich horror narratives.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,276

Est. Podcast Downloads

40

Av. Youtube Views

3,236

Instagram

16k

YouTubers Subscribers

44k

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

1%

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The Bottom Line

This show has an estimated 3.3K audience size, runs 1% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Steve Unknown

Book of Bad Ideas is a Philippines-based production duo, led by Steve and CC, specialized in high-production Tagalog horror and supernatural thrillers. They operate a dedicated recording studio to produce atmospheric audio experiences for their top-charting Spotify podcast and YouTube channel. The studio is notable for the serialized Ikaw ang Bida format, where they adapt follower-submitted experiences into immersive narrative scripts. They maintain active media partnerships with Warner Bros. Philippines and CreaZion Studios, frequently participating in red-carpet premieres and promotional campaigns for major horror releases like Mother Mary and Lee Cronin’s The Mummy. A significant recent win for the team is the Balik Eskwela series, a successful content collaboration with actress Ashtine Olviga hosted on the Viva One streaming platform. Their work revitalizes traditional Filipino folklore, such as the Fixer Story saga and the Aswang for Sale series, for digital-native audiences through modern audio engineering and professional scriptwriting, bridging the gap between independent digital creation and mainstream cinematic entertainment.

Age: 126 years
Nationality: Filipino

Age: 126 years
Nationality: Filipino

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Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week6/1	Week6/15	Week6/29	Week7/27	Week8/3	Week8/10	Week8/24	Week8/31	Week10/5	Week10/12
Grow Therapygrowtherapy.com	Grow Therapy	1	1	1	1			1	1	1		1	1	Longer term buy 25%
Progressive Insuranceprogressive.com	Progressive Insurance	1	1		1	1	1	1	1	1	1			Test in progress 17%
Omniwatchomniwatch.com	Omniwatch						1	1	1	1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Grow Therapy mental health care	$387	+100.0%	0%	100%	10.0ad units	Core Performer	+1
Progressive Insurance insurance	$266	-100.0%	0%	100%	10.0ad units	Core Performer	+1
Acast online media	$206	0.0%	0%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#103 Aswang for Sale (Fixer Story)

0:00 / 0:34

Direct Response

A

#1

Run on 1x episode

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