Bloomberg Business of Sports

Bloomberg Business of Sports offers an in-depth, analytical look at the financial engine driving the global sports industry. Moving beyond game-day headlines, the podcast delves into the multibillion-dollar decisions shaping leagues, teams, and athlete brands worldwide. Hosts Michael Barr, Vanessa Perdomo, and Damian Sassower, often joined by Bloomberg reporters, interview top executives, investors, and innovators to explore critical topics such as venture capital in emerging sports, the economics of athlete endorsements, the impact of technology on fan engagement and betting markets, and the intricate world of sports media rights. This podcast is essential for business professionals, investors, and sports enthusiasts seeking to understand the complex financial strategies, market trends, and strategic partnerships that define the modern sports landscape, providing a unique blend of financial journalism and sports insight.