Big Take Asia Podcast Advertising - Audience, Sponsors & Contact

Overview

Big Take Asia offers a weekly deep dive into the most significant economic, business, and geopolitical stories shaping the Asian continent. Hosted by Bloomberg's Oanh Ha, the podcast leverages expert analysis from Bloomberg journalists to unpack complex issues, from escalating international tensions and their economic repercussions to the performance of global tech giants and their regional expansion strategies. It caters to a sophisticated audience of investors, business leaders, and policy enthusiasts seeking nuanced insights into Asia's dynamic markets, influential tycoons, and the intricate interplay between politics and economics. The show distinguishes itself by connecting current events with their broader financial and societal impacts, providing a comprehensive understanding of the region's ever-evolving landscape.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

420

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 420 audience size, runs 11% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week8/17
Bloomberg Media Studios and HSBCbloomberg.com	Bloomberg Media Studios and HSBC	2	5	4	1	2	2	1	1	2	4	3	2	1	3	3	3	4	1	1		Core Performer 58%
iHeartRadioiheart.com	iHeartRadio	5	6	3	3	4	1		4	6	6		1	1	3	2	3	3	1			Core Performer 50%
Optumoptum.com	Optum																		2	1	3	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$349	-59.0%	2%	100%	63.0ad units	Core Performer	+1
Bloomberg Media Studios and HSBC financial services	$332	-58.4%	33%	96%	67.0ad units	Core Performer	+1
Public Investing financial services	$44	+100.0%	33%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Almost $1 Billion Later, the US Still Can’t Manufacture Medical Gloves

0:00 / 0:16

Direct Response

A

#1

Run on 1x episode

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