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Bedrock, USA

Bedrock, USA

Network: Bloomberg

Overview

Bedrock, USA is a compelling investigative journalism podcast that examines the intersection of grassroots political activism and the rise of extremist ideologies in local American communities. Hosted by Bloomberg CityLab reporters, the show moves beyond national headlines to provide a human-level, on-the-ground perspective of how polarized politics, conspiracy theories, and culture wars manifest in school boards and municipal governments. Through deep-dive reporting and historical context, the series explores the motivations of those driving political change and the impact on the citizens caught in the middle. It is an essential listen for audiences interested in political science, sociology, and the fragile state of modern democracy, offering a nuanced look at the risks and realities of civic participation in a fractured nation.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,660



Recent Campaigns


Demographics

Location

Fans by country:

United States 88%
Canada 4%
United Kingdom 3%
Germany 3%
Australia 2%

Age Distribution

18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%

Income Brackets

$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders
Est. Spent
Change
Host Read %
DR %
# of ads
Frequency
Top Shows
iHeartRadio

iHeartRadio

$1,1930.0%0.0%100.0%
16.0ad units
Core Performer
700 WLW On-DemandRandy Baumann and the DVE Morning Show
+1
Bloomberg Media Studios and HSBC

Bloomberg Media Studios and HSBC

financial services
$480.0%0.0%100.0%
1.0ad units
Test run
Bloomberg SurveillanceBloomberg Daybreak: Europe Edition
+1

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