Bad Friends Podcast Advertising - Audience, Sponsors & Contact

Overview

Bad Friends features Andrew Santino and Bobby Lee as they engage in hilarious, candid conversations, bringing a unique mix of comedy, insight, and relatable stories to the audience.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

842.5K

Est. Podcast Downloads

276.1K

Av. Youtube Views

623.7K

Instagram

1.0m

YouTubers Subscribers

2.4m

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 842.5K audience size, runs 53% host read ads and promotes 86% of ads for direct response advertisers.

Creator Influence

Bad Friends

Bad Friends is a highly popular comedy podcast co-hosted by veteran comedians Bobby Lee and Andrew Santino. Known for its chaotic, unscripted, and often crude humor, the show offers listeners the feeling of being part of a relaxed, wild conversation. Each episode features the dynamic interplay between Lee's unpredictable antics and Santino's sharp wit, alongside contributions from their production team members. Topics range widely, covering personal anecdotes, relationships, current events, and pop culture, often delving into hilarious and unexpected territory. Originating from their mutual respect and friendship in the stand-up comedy scene, the podcast has built a massive following attracted to its raw honesty and outrageous discussions. Beyond the weekly episodes available on YouTube and audio platforms, "Bad Friends" engages its dedicated fanbase through a Patreon offering exclusive content and successful live touring, cementing its place as a prominent and influential force in the world of comedy podcasts.

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Recent Campaigns

	Advertisers	Week3/16	Week4/6	Week4/13	Week4/20	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
LinkedInlinkedin.com	LinkedIn									2		1		1	3	2	1	1	1	2		Core Performer 67%
Shopifyshopify.com	Shopify	1	1	1	1	1		1	1		1		1		1		1		1		1	Longer term buy 42%
Acornsacorns.com	Acorns	1		1			1			1			1	1	1			1		1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$1,191,461	0.0%	85%	91%	34.0ad units	Core Performer	+1
Talkspace mental health care	$651,775	-50.0%	89%	100%	18.0ad units	Core Performer	+1
Rocket Money financial services	$573,589	0.0%	76%	82%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Incel Interior Decorator

0:00 / 1:08

Direct Response

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#1

Run on 1x episode

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