
Back to Biz with Katie and Boz

Overview
Back to Biz with Katie and Boz is a high-profile interview series that bridges the gap between corporate leadership and cultural commentary. Hosted by media icon Katie Couric and marketing powerhouse Bozoma Saint John, the show provides an intimate look at how top-tier CEOs, innovators, and thought leaders navigate periods of profound societal and economic disruption. The podcast is distinguished by its blend of journalistic rigor and executive-level insight, moving beyond standard business reporting to explore the personal philosophies and resilience of those shaping global industries. With a tone that is both professional and conversational, the show appeals to listeners interested in leadership, career development, and the intersection of business strategy with broader cultural trends.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
2,380
Recent Campaigns
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
iHeartRadio | $25 | 0.0% | 0.0% | 100.0% | 1.0ad units | Test run | |
The Honest Talk Podcast | $25 | 0.0% | 0.0% | 100.0% | 1.0ad units | Test run |
Ads and Episodes
Recent Episodes