Baby, this is Keke Palmer Podcast Advertising - Audience, Sponsors & Contact

Overview

Join Keke Palmer as she delves into topics from pop culture to existential dilemmas, engaging special guests and sparking laughter along the way.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

197.8K

Est. Podcast Downloads

31,520

Av. Youtube Views

166.3K

Instagram

15.0m

YouTubers Subscribers

1.1m

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Direct Response

Brands with CTAs

GOOD

55%

Host Read %

% of host read ads

OKAY

52%

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The Bottom Line

This show has an estimated 197.8K audience size, runs 52% host read ads and promotes 55% of ads for direct response advertisers.

Creator Influence

Lauren Keyana Palmer

Keke Palmer is a multi-talented entertainer and media personality known for her engaging and authentic approach to content creation. As the host of the popular podcast "Baby, This is Keke Palmer," she dives into candid conversations with a diverse array of celebrity guests, exploring topics from career journeys to personal growth. Her recent success includes the ongoing production of her podcast through Wondery and Amazon Music, which consistently features high-profile figures like Mariah Carey and Taraji P. Henson. Palmer also extends her entrepreneurial spirit through KeyTV, a digital network dedicated to empowering diverse creators. Her content is characterized by insightful questions, quick wit, and a relatable persona, making her a compelling voice in entertainment and pop culture discussions, and solidifying her status as a cultural icon.

Age: 33 years
Nationality: American
Education: Rickover Jr. High School

Age: 33 years
Nationality: American
Education: Rickover Jr. High School

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Airbnbairbnb.com	Airbnb	1	1	1	1	1	1	1	1	1	1		1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 100%
Starbucksstarbucks.com	Starbucks										1	1	1	1	1	1	1	1	1	1	1	1	1						Core Performer 58%
Pandora Talismanpandora.net	Pandora Talisman																			1	1	1	1	1					Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Airbnb information technology & services	$269,421	-10.3%	59%	53%	58.0ad units	Core Performer	+1
Apple Pay electrical/electronic manufacturing	$62,483	0.0%	75%	58%	12.0ad units	Core Performer	+1
Ross retail	$39,665	0.0%	83%	67%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Lil Jon on His Biggest Hits, Family, Faith, and Finding Happiness

0:00 / 0:56

Direct Response

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#1

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