Attack the Baseline - A WNBA Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Attack the Baseline is a casual, beginner-friendly WNBA podcast hosted by John and Kristen, two self-described newcomers to women's basketball who learn alongside their audience. Each episode blends playoff recaps, playoff and regular-season previews, player spotlights, and league news with accessible explanations of basketball history and terminology, making it approachable for both die-hard fans and total novices. The hosts bring a conversational, lighthearted tone—mixing game analysis and predictions with personal commentary and humor (like their running jokes about the Unrivaled Tour Bus) and a shared dream of bringing a WNBA team to Philadelphia. Recurring segments include playoff breakdowns, X-factor picks for upcoming matchups, and coverage of international competitions like FIBA. The show appeals to growing WNBA fandoms, sports fans curious about women's basketball, and Philadelphia-based sports enthusiasts looking for community-driven, inclusive sports talk that doesn't assume prior expertise.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

620

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Direct Response

Brands with CTAs

GOOD

74%

Host Read %

% of host read ads

BAD

0%

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The Bottom Line

This show has an estimated 620 audience size, runs 0% host read ads and promotes 74% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week9/7	Week9/14	Week9/21	Week10/5	Week10/12	Week10/26
Lowe'slowes.com	Lowe's	1	1	1	1			Longer term buy 33%
Grangergrainger.com	Granger		1			1	1	Longer term buy 25%
Humanagethumana.com	Humana		1		1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Lowe's	$20	-69.4%	0%	100%	4.0ad units	Core Performer	+1
Progressive Insurance insurance	$15	-100.0%	0%	100%	3.0ad units	Test run	+1
Propel Fitness Water	$14	-50.0%	0%	0%	3.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Setting the Stage for FINALS GAME 7 on Halloween Night

0:00 / 0:43

Direct Response

S

#1

Run on 1x episode

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