True Sunlight Podcast Advertising - Audience, Sponsors & Contact

Overview

True Sunlight, formerly the Murdaugh Murders Podcast, offers an unparalleled deep dive into the intersection of true crime, investigative journalism, and systemic corruption. Hosted by celebrated journalists Mandy Matney and Liz Farrell, this podcast distinguishes itself by prioritizing accuracy, empathy, and public service over sensationalism. It meticulously uncovers complex criminal cases, initially focusing on the Murdaugh saga, and now expanding to expose corruption across the US. The show empowers listeners by dissecting legal and judicial systems, highlighting the unseen networks of influence, and providing tools to hold public figures accountable. Ideal for those seeking rigorous, ethical reporting on crime and justice, True Sunlight appeals to an audience passionate about truth, victim advocacy, and understanding the mechanisms of power and corruption within society.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

643.2K

Est. Podcast Downloads

643.1K

Av. Youtube Views

99

Instagram

48k

YouTubers Subscribers

115k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

29%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 643.2K audience size, runs 29% host read ads and promotes 84% of ads for direct response advertisers.

Creator Influence

Amanda Matney

Mandy Matney, through Luna Shark Media, is an investigative journalist and podcaster dedicated to shedding "true sunlight" on systemic injustice and corruption. Her work, rooted in a victim-centered approach, gained national prominence with the "Murdaugh Murders Podcast," which meticulously uncovered the complex saga of the Murdaugh family and widespread corruption in South Carolina. Matney's commitment to ethical reporting extends to her other successful programs, including "True Sunlight," which focuses on accuracy over access journalism, and "Cup of Justice." The latter soared to #1 on Apple Podcasts shortly after its launch, demonstrating her continued ability to captivate audiences with in-depth legal analysis and compelling storytelling that holds powerful figures accountable.

Age: 25-34
Nationality: American

Age: 25-34
Nationality: American

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Hersforhers.com	Hers	1		1			1	1		3	1	1	1		2	2	1	2	Core Performer 67%
Progressive Insuranceprogressive.com	Progressive Insurance	1	2	2	1	3	2	1	1	3	1			2	3	2	1	3	Core Performer 58%
Disney Plusdisneyplus.com	Disney Plus					2	2	2				3	1		2	3	1	2	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Hers	$433,574	+20.4%	72%	100%	18.0ad units	Core Performer	+1
Supercast media production	$408,663	-100.0%	100%	100%	19.0ad units	Core Performer	+1
Quince retail	$401,768	+100.0%	100%	100%	13.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

TSP #158 [Part One] - Debbie Barbier Tells on Herself + Why It Matters that John Monk’s Son Was Arrested for CSAM

0:00 / 1:07

Direct Response

T

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌