Heart Starts Pounding: Horrors, Hauntings and Mysteries Podcast Advertising - Audience, Sponsors & Contact

Overview

Heart Starts Pounding delves into the chilling realms of true crime, unsolved mysteries, and terrifying real-life encounters. Host Jessa employs a suspenseful storytelling style to explore cold cases with unexpected twists, delve into the psychology and dangers of cults with expert guests, and recount other darkly curious phenomena. The podcast caters to an audience fascinated by the macabre, the unexplained, and the thrilling aspects of human darkness, offering a blend of investigative insights and gripping narratives that keep listeners on the edge of their seats. It distinguishes itself by covering a broad spectrum of 'spooky' content, from solved crimes to societal horrors, appealing to fans of true crime, paranormal investigations, and psychological thrillers.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

481.2K

Est. Podcast Downloads

95,460

Av. Youtube Views

385.7K

Instagram

932k

YouTubers Subscribers

621k

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

OKAY

56%

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The Bottom Line

This show has an estimated 481.2K audience size, runs 56% host read ads and promotes 91% of ads for direct response advertisers.

Creator Influence

Kaelyn Moore

Kaelyn Moore is the captivating host of the "Heart Starts Pounding: Horrors, Hauntings and Mysteries" podcast, delving into the darkest corners of true crime, mysteries, urban legends, dark history, and the paranormal. With a background in film production, including experience with horror industry heavyweights, Kaelyn brings a professional yet engaging storytelling style to her content, creating an eerie and immersive atmosphere for her audience. Her passion for the dark and mysterious stems from her upbringing in a small New England town steeped in unsettling history, including a serial killer case her great-grandfather helped solve. Established across key platforms, Heart Starts Pounding leverages its main podcast feed for deep dives into chilling narratives, while utilizing platforms like TikTok and YouTube for short-form clips, episode highlights, and video essays on dark documentaries and genre films. This multi-platform approach, combined with consistent engagement like featuring listener-submitted stories, has cultivated a significant and dedicated community. Kaelyn has expanded her reach through notable collaborations, co-hosting the true crime-focused podcast "Clues" and appearing on paranormal podcasts. Monetization includes a popular Patreon offering exclusive content and ad-free listening, as well as partnerships with relevant brands. Heart Starts Pounding is a go-to source for audiences seeking well-researched and compelling stories from the morbidly curious side of life, making Kaelyn a prominent voice in the digital horror and true crime space.

Nationality: American
Education: B.F.A., Chapman University

Nationality: American
Education: B.F.A., Chapman University

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Almahelloalma.com	Alma	1	1	1	1	1	1	1	1	1	1	1	1	2	1	1	1		1	1	1	1	1	1			Core Performer 75%
Vrbovrbo.com	Vrbo							1						1		1	1			1	1	1	1	2	3		Core Performer 67%
Kachavakachava.com	Kachava				1	1			1	1			1	1			1	1				1	1			1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Alma mental health care	$149,917	+15.4%	93%	98%	40.0ad units	Core Performer	+1
Kachava food & beverages	$113,563	+11.9%	100%	100%	24.0ad units	Core Performer	+1
Merit Beauty health, wellness & fitness	$52,827	0.0%	100%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

193. The Sting Operation That Ended “To Catch a Predator”: Bill Conradt

0:00 / 1:04

Direct Response

1

#1

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