Social Squad

Social Squad, hosted by former reality star and influencer Tully Smyth, is a Mamamia production that goes behind the filtered feeds of Australia's most influential women to explore the real stories driving their public personas. Each episode features an intimate, conversational interview with a prominent influencer or content creator, unpacking their personal journeys—from career pivots and entrepreneurship to health struggles, fertility issues, and building authentic online brands. The tone is candid, warm, and empowering, blending celebrity-style storytelling with genuine vulnerability. Listeners get a nuanced look at the pressures and rewards of life in the public eye, the business side of influencing, and the personal resilience behind polished social media personas. Ideal for fans of Australian pop culture, aspiring content creators, and anyone curious about the human side of digital fame, Social Squad distinguishes itself with its insider access to the disruptive women reshaping Australia's media and influencer landscape.