The wine and spirits industry encompasses the production, distribution, and marketing of wines and distilled beverages. Driven by premiumization and evolving consumer tastes, the market increasingly prioritizes sustainable practices, digital sales channels, and artisanal craftsmanship.
The wine and spirits industry encompasses the production, distribution, and marketing of wines and distilled beverages. Driven by premiumization and evolving consumer tastes, the market increasingly prioritizes sustainable practices, digital sales channels, and artisanal craftsmanship.
Est Annual Spend
$16.3k
Repeat Buy Rate
83.33%
GREAT% Direct Response
93%
GREATEst. Spend
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The Bottom Line
This industry has an estimated $4.1K monthly podcast ad spend and a 83% repeat buy rate and promotes 93% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Whiskey Thief Wine & Spirits | $32.1K | -29% | 18% | Direct response | 65.9ad units | 659total |   +1 |
 Confluence Brewing Company Wine & Spirits | $15K | -40% | 95% | Brand awareness | 22.0ad units | 22total |  |
 Lloyd Cellars Wine & Spirits | $1.5K | 0% | 100% | Direct response | 7.0ad units | 7total |  |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Confluence Brewing Company
0:00 / 0:35#1 Confluence Brewing Company
Run on 1x episode#2 Whiskey Thief
0:00 / 0:31#3 Whiskey Thief
0:00 / 0:31Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
Iowa Everywhere Sports | 9,780 | 7.33 /mo | 95.5% | 22 | 0.14 | 100.0% | 100.0% | |
 The Round Table with Round Daddy Society & Culture | 1,380 | 47.67 /mo | 23.1% | 147 | 0.67 | 100.0% | 100.0% | |
 Rabaut & Co. News | 1,460 | 34.00 /mo | 14.7% | 102 | 0.71 | 100.0% | 100.0% | |
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