The utilities sector provides essential services like electricity, natural gas, water, and sewage removal. It is undergoing transformation due to investments in clean energy and infrastructure. Renewable energy adoption is accelerating, supported by tax incentives. The sector faces growing demand from AI and electrification, requiring grid modernization and resilience strategies to meet future needs.
The utilities sector provides essential services like electricity, natural gas, water, and sewage removal. It is undergoing transformation due to investments in clean energy and infrastructure. Renewable energy adoption is accelerating, supported by tax incentives. The sector faces growing demand from AI and electrification, requiring grid modernization and resilience strategies to meet future needs.
Est Annual Spend
$246.9k
Repeat Buy Rate
86.49%
GREAT% Direct Response
77%
GOODEst. Spend
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The Bottom Line
This industry has an estimated $61.7K monthly podcast ad spend and a 86% repeat buy rate and promotes 77% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 ComEd Utilities | $241.2K | -91% | 13% | Direct response | 9.0ad units | 368total |   +1 |
 Ameren Illinois Utilities | $152.1K | -82% | 0% | Direct response | 2.5ad units | 98total |   +1 |
 Entergy Utilities | $109K | +100% | 0% | Brand awareness | 2.0ad units | 86total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
ComEd
0:00 / 1:03#1 ComEd
Run on 1x episode
#2 APS
0:00 / 0:32#3 ComEd
0:00 / 0:42Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
 So Supernatural Society & Culture | 450,200 | 0.33 /mo | 0.0% | 4 | 0.25 | 100.0% | 0.0% | |
CHGO Chicago Bears Podcast Sports | 23,280 | 12.00 /mo | 20.0% | 40 | 0.43 | 50.0% | 50.0% | |
 The MeatEater Podcast Leisure | 751,760 | 0.33 /mo | 0.0% | 1 | 0.02 | 0.0% | 0.0% | |
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