The staffing and recruiting sector connects employers with talent through agencies, offering temporary, permanent, and contract placements. It generated about $650 billion globally in 2026, with the U.S. contributing $215 billion. Technology like AI streamlines candidate screening and matching. Post-pandemic, demand shifted toward flexible staffing models, especially in healthcare and IT. Staffing firms face challenges such as talent shortages and fluctuating market conditions. Margins vary, with contingency placements at 15-25%, and temp markups at 25-40%. The industry is rebounding moderately after recent declines, with forecasts indicating low single-digit growth through 2028.
The staffing and recruiting sector connects employers with talent through agencies, offering temporary, permanent, and contract placements. It generated about $650 billion globally in 2026, with the U.S. contributing $215 billion. Technology like AI streamlines candidate screening and matching. Post-pandemic, demand shifted toward flexible staffing models, especially in healthcare and IT. Staffing firms face challenges such as talent shortages and fluctuating market conditions. Margins vary, with contingency placements at 15-25%, and temp markups at 25-40%. The industry is rebounding moderately after recent declines, with forecasts indicating low single-digit growth through 2028.
Est Annual Spend
Repeat Buy Rate
% Direct Response
Est. Spend
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The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
![]() Robert Half Staffing & Recruiting | $2.7M | -44% | 4% | Direct response | 2.2ad units | 360total | |
![]() Express Employment Professionals Staffing & Recruiting | $420.9K | +56% | 31% | Direct response | 11.5ad units | 242total | |
![]() Belay Staffing & Recruiting | $271.6K | -25% | 78% | Direct response | 5.4ad units | 65total |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
Conan O’Brien Needs A Friend Comedy | 1,370,279 | 7.33 /mo | 32% | 22 | 1% | 100% | 100% | |
EntreLeadership Business | 87,320 | 5.33 /mo | 100% | 16 | 0% | 100% | 100% | |
2 Pros and a Cup of Joe Sports | 81,861 | 10.67 /mo | 50% | 32 | 0% | 100% | 100% |
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