The sporting goods sector includes equipment, apparel, and accessories for various sports and fitness activities, supported by health consciousness and outdoor recreation trends. It comprises products like athletic footwear, exercise machines, cycling gear, camping supplies, and team sports hardware sold through both retail and online channels. Key drivers include rising health awareness, technological advancements in performance gear, and the growing popularity of athleisure wear that blends athletic and casual styles. Major markets are North America, Europe, and Asia-Pacific, each with distinct consumer preferences and growth drivers. The industry is evolving with a focus on sustainable materials, smart connected devices, and direct-to-consumer e-commerce models.
The sporting goods sector includes equipment, apparel, and accessories for various sports and fitness activities, supported by health consciousness and outdoor recreation trends. It comprises products like athletic footwear, exercise machines, cycling gear, camping supplies, and team sports hardware sold through both retail and online channels. Key drivers include rising health awareness, technological advancements in performance gear, and the growing popularity of athleisure wear that blends athletic and casual styles. Major markets are North America, Europe, and Asia-Pacific, each with distinct consumer preferences and growth drivers. The industry is evolving with a focus on sustainable materials, smart connected devices, and direct-to-consumer e-commerce models.
Est Annual Spend
Repeat Buy Rate
% Direct Response
Est. Spend
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The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 First Light Sporting Goods | $2.5M | -18% | 56% | Direct response | 9.1ad units | 64total |   +1 |
 Roka Sporting Goods | $1.8M | -4% | 97% | Direct response | 4.9ad units | 34total |   +1 |
 Bushnell Golf Sporting Goods | $1.7M | +56% | 5% | Direct response | 1.8ad units | 489total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
First Light
0:00 / 0:32#1 First Light
Run on 1x episode#2 Roka
0:00 / 1:43
#3 New Balance
0:00 / 0:31Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The MeatEater Podcast Leisure | 751,760 | 6.67 /mo | 81% | 26 | 1% | 100% | 100% | |
The Shawn Ryan Show Government | 869,340 | 3.67 /mo | 91% | 11 | 0% | 50% | 50% |  |
 Men In Blazers Sports | 110,718 | 18.00 /mo | 98% | 58 | 0% | 100% | 100% |  |
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