The Sporting Goods industry encompasses products like equipment, apparel, and accessories for sports and fitness, experiencing robust growth due to rising health consciousness, increased participation in physical activities, and technological advancements in product design and materials across global markets .
The Sporting Goods industry encompasses products like equipment, apparel, and accessories for sports and fitness, experiencing robust growth due to rising health consciousness, increased participation in physical activities, and technological advancements in product design and materials across global markets .
Est Annual Spend
$3.0M
Repeat Buy Rate
88.37%
GREAT% Direct Response
71%
GOODEst. Spend
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The Bottom Line
This industry has an estimated $753.5K monthly podcast ad spend and a 88% repeat buy rate and promotes 71% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 First Light Sporting Goods | $2.4M | +26% | 49% | Direct response | 8.6ad units | 69total |   +1 |
 Bushnell Golf Sporting Goods | $1.6M | +578% | 5% | Direct response | 1.7ad units | 413total |   +1 |
 Roka Sporting Goods | $1.2M | -41% | 96% | Direct response | 5.8ad units | 23total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
First Light
0:00 / 1:27#1 First Light
Run on 1x episode#2 Roka
0:00 / 1:26
#3 Goodr
0:00 / 1:11Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The MeatEater Podcast Leisure | 751,760 | 6.67 /mo | 66.7% | 27 | 0.55 | 100.0% | 100.0% | |
The Shawn Ryan Show Government | 869,340 | 2.67 /mo | 87.5% | 8 | 0.25 | 50.0% | 50.0% |  |
 Men In Blazers Sports | 110,718 | 20.33 /mo | 100.0% | 64 | 0.51 | 100.0% | 100.0% |  |
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