Public safety protects citizens and property from threats through law enforcement, emergency management, and cybersecurity, using advanced technologies and integrated systems to enhance response capabilities and ensure community security and resilience.
Public safety protects citizens and property from threats through law enforcement, emergency management, and cybersecurity, using advanced technologies and integrated systems to enhance response capabilities and ensure community security and resilience.
Est Annual Spend
$4.9M
Repeat Buy Rate
55.56%
GOOD% Direct Response
96%
GREATEst. Spend
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Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The Bottom Line
This industry has an estimated $1.2M monthly podcast ad spend and a 56% repeat buy rate and promotes 96% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 BYRNA Public Safety | $14.4M | +48% | 79% | Direct response | 30.2ad units | 634total |   +1 |
 Saber Public Safety | $455.5K | -100% | 100% | Direct response | 5.0ad units | 5total |  |
 Smart Start MN Public Safety | $8.3K | +7% | 99% | Direct response | 42.5ad units | 85total |   |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
BYRNA
0:00 / 1:02#1 BYRNA
Run on 1x episode#2 BYRNA
0:00 / 0:55#3 BYRNA
0:00 / 1:10Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Sean Hannity Show News | 198,510 | 59.33 /mo | 78.6% | 312 | 1.33 | 100.0% | 100.0% | |
The Glenn Beck Program News | 502,500 | 17.67 /mo | 90.0% | 70 | 0.47 | 100.0% | 100.0% | |
 The Dan Bongino Show News | 1,236,180 | 2.67 /mo | 100.0% | 8 | 0.12 | 100.0% | 100.0% | |
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