The public relations and communications industry strategically manages information flow between organizations and the public, building brand reputation, fostering media relations, and crafting impactful messaging to influence perception and drive stakeholder engagement across diverse channels.
The public relations and communications industry strategically manages information flow between organizations and the public, building brand reputation, fostering media relations, and crafting impactful messaging to influence perception and drive stakeholder engagement across diverse channels.
Est Annual Spend
$14.6k
Repeat Buy Rate
33.33%
GOOD% Direct Response
96%
GREATEst. Spend
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Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The Bottom Line
This industry has an estimated $3.7K monthly podcast ad spend and a 33% repeat buy rate and promotes 96% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Ag PhD Agronomy Workshops Public Relations & Communications | $31.2K | -17% | 69% | Direct response | 39.3ad units | 118total |   +1 |
 Sport Social Public Relations & Communications | $10K | -100% | 0% | Direct response | 1.9ad units | 28total |   +1 |
 Gloria Chou PR Public Relations & Communications | $2.4K | -48% | 100% | Direct response | 1.3ad units | 4total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Ag PhD Agronomy Workshops
0:00 / 1:00#1 Ag PhD Agronomy Workshops
Run on 1x episode#2 Gloria Chou PR
0:00 / 1:02#3 Gloria Chou PR
0:00 / 0:59Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
Ag PhD Radio on SiriusXM 147 Education | 4,360 | 15.67 /mo | 84.4% | 77 | 1.05 | 100.0% | 100.0% | |
 The Gianni Buttice FPL Podcast Sports | 22,537 | 0.67 /mo | 0.0% | 2 | 0.03 | 100.0% | 0.0% | |
 London Is Blue - Chelsea FC Podcast Sports | 37,745 | 0.33 /mo | 0.0% | 1 | 0.02 | 0.0% | 0.0% | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.