The performing arts industry features live entertainment such as theater, dance, and music, employing over 2.9 million people in the U.S. in 2023, and generating $36.5 billion in revenue that same year. It includes companies that produce shows, manage artists, and provide technical skills for live events. The sector comprises four main processes: producing events, organizing and promoting them, managing artists, and supplying artistic and technical skills. Growth is driven by experiential spending, digital engagement, and corporate sponsorships, despite challenges like cost pressures and competition for entertainment dollars. The industry is projected to grow globally, with the market expected to reach $145 billion by 2032. It includes a range of roles from performance-based to administrative and technical positions, with many artists combining multiple strands of work.
The performing arts industry features live entertainment such as theater, dance, and music, employing over 2.9 million people in the U.S. in 2023, and generating $36.5 billion in revenue that same year. It includes companies that produce shows, manage artists, and provide technical skills for live events. The sector comprises four main processes: producing events, organizing and promoting them, managing artists, and supplying artistic and technical skills. Growth is driven by experiential spending, digital engagement, and corporate sponsorships, despite challenges like cost pressures and competition for entertainment dollars. The industry is projected to grow globally, with the market expected to reach $145 billion by 2032. It includes a range of roles from performance-based to administrative and technical positions, with many artists combining multiple strands of work.
Est Annual Spend
Repeat Buy Rate
% Direct Response
Est. Spend
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The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 San Francisco Symphony Performing Arts | $1M | +443% | 2% | Direct response | 2.7ad units | 643total |   +1 |
 San Francisco Opera Performing Arts | $253.5K | -18% | 15% | Direct response | 6.1ad units | 274total |   +1 |
 Pura Performing Arts | $43.4K | +62% | 4% | Direct response | 1.1ad units | 26total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
San Francisco Opera
0:00 / 0:34#1 San Francisco Opera
Run on 1x episode#2 San Francisco Opera
0:00 / 0:36#3 Pura
0:00 / 0:35Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
 My Favorite Murder with Karen Kilgariff and Georgia Hardstark True Crime | 3,429,330 | 0.33 /mo | 0% | 1 | 0% | 0% | 0% | |
KQED's Forum News | 14,640 | 35.67 /mo | 20% | 107 | 1% | 100% | 100% | |
 Sofia with an F Health & Fitness | 1,641,890 | 0.33 /mo | 0% | 1 | 0% | 0% | 0% | |
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