The Oil & Energy industry encompasses exploration, extraction, refining, and distribution of petroleum and natural gas, vital for global energy needs. It includes upstream (exploration and production), midstream (transportation and storage), and downstream (refining and marketing) sectors, significantly influencing economic and industrial activities worldwide.
The Oil & Energy industry encompasses exploration, extraction, refining, and distribution of petroleum and natural gas, vital for global energy needs. It includes upstream (exploration and production), midstream (transportation and storage), and downstream (refining and marketing) sectors, significantly influencing economic and industrial activities worldwide.
Est Annual Spend
$7.1M
Repeat Buy Rate
81.82%
GREAT% Direct Response
58%
OKAYEst. Spend
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The Bottom Line
This industry has an estimated $1.8M monthly podcast ad spend and a 82% repeat buy rate and promotes 58% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Shell Oil & Energy | $8.3M | -5% | 1% | Direct response | 3.9ad units | 4154total |   +1 |
 Chevron Oil & Energy | $4M | -68% | 3% | Direct response | 7.2ad units | 1460total |   +1 |
 Valvoline Oil & Energy | $3.4M | +1487% | 8% | Brand awareness | 2.0ad units | 549total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Valvoline
0:00 / 0:49#1 Valvoline
Run on 1x episode#2 Chevron
0:00 / 0:41
#3 Mobile One
0:00 / 0:40Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
 The Daily News | 2,119,521 | 7.33 /mo | 0.0% | 22 | 0.21 | 33.3% | 33.3% |   |
My Favorite Murder with Karen Kilgariff and Georgia Hardstark True Crime | 3,412,036 | 3.00 /mo | 11.1% | 9 | 0.19 | 50.0% | 50.0% | |
 The Michael Knowles Show Society & Culture | 712,381 | 7.67 /mo | 0.0% | 26 | 0.25 | 100.0% | 100.0% | |
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