Museums & Institutions preserve and exhibit cultural, historical, and artistic artifacts, fostering education and public engagement through diverse collections and interactive experiences, supported by tourism and grants, with a market valued at approximately $69.57 billion in 2026.
Museums & Institutions preserve and exhibit cultural, historical, and artistic artifacts, fostering education and public engagement through diverse collections and interactive experiences, supported by tourism and grants, with a market valued at approximately $69.57 billion in 2026.
Est Annual Spend
$1.7M
Repeat Buy Rate
76.00%
GREAT% Direct Response
92%
GREATEst. Spend
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The Bottom Line
This industry has an estimated $437.3K monthly podcast ad spend and a 76% repeat buy rate and promotes 92% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Exploratorium After Dark Museums & Institutions | $4.8M | +363% | 2% | Direct response | 3.5ad units | 1840total |   +1 |
 American Museum of Natural History Museums & Institutions | $324.4K | -100% | 0% | Direct response | 1.1ad units | 9total |   +1 |
 Rubin Museum of Himalayan Art Museums & Institutions | $80.5K | +11735% | 19% | Direct response | 1.8ad units | 70total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Exploratorium After Dark
0:00 / 0:31#1 Exploratorium After Dark
Run on 1x episode#2 Exploratorium After Dark
0:00 / 0:42#3 Exploratorium After Dark
0:00 / 0:32Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Breakdown Government | 163,106 | 11.67 /mo | 2.6% | 39 | 0.17 | 100.0% | 100.0% | |
 Sword and Scale True Crime | 1,230,200 | 1.33 /mo | 0.0% | 4 | 0.40 | 100.0% | 0.0% | |
 The MeidasTouch Podcast News | 1,075,040 | 1.67 /mo | 0.0% | 5 | 0.02 | 100.0% | 0.0% | |
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