Media Production creates audio-visual content for entertainment, advertising, and information through film, television, digital platforms, and streaming services, evolving with technology and audience demands.
Media Production creates audio-visual content for entertainment, advertising, and information through film, television, digital platforms, and streaming services, evolving with technology and audience demands.
Est Annual Spend
$30.8M
Repeat Buy Rate
85.71%
GREAT% Direct Response
79%
GOODEst. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The Bottom Line
This industry has an estimated $7.7M monthly podcast ad spend and a 86% repeat buy rate and promotes 79% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Crooked Media Production | $12.6M | -60% | 46% | Direct response | 12.7ad units | 380total |   +1 |
 Fox One Media Production | $10.8M | -77% | 2% | Direct response | 3.4ad units | 3423total |   +1 |
 ESPN Media Production | $8.1M | -47% | 5% | Direct response | 5.2ad units | 3956total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Crooked
0:00 / 0:57#1 Crooked
Run on 1x episode
#2 Crimeless, Hillbilly Heist
0:00 / 0:34#3 Crooked
0:00 / 1:09Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
Pod Save America News | 1,883,663 | 10.00 /mo | 59.5% | 42 | 0.93 | 100.0% | 100.0% | |
 The MeidasTouch Podcast News | 1,075,040 | 15.67 /mo | 0.0% | 50 | 0.16 | 75.0% | 50.0% |  |
 Crime Junkie True Crime | 7,358,140 | 1.33 /mo | 100.0% | 4 | 0.22 | 100.0% | 0.0% | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.