The machinery sector produces diverse mechanical systems for industrial, construction, and consumer applications, with significant growth anticipated through automation, electrification, and global infrastructure investments, led by key players like Caterpillar and Deere.
The machinery sector produces diverse mechanical systems for industrial, construction, and consumer applications, with significant growth anticipated through automation, electrification, and global infrastructure investments, led by key players like Caterpillar and Deere.
Est Annual Spend
$1.6M
Repeat Buy Rate
88.46%
GREAT% Direct Response
62%
GOODEst. Spend
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The Bottom Line
This industry has an estimated $402.6K monthly podcast ad spend and a 88% repeat buy rate and promotes 62% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Busch Light Machinery | $1.3M | -90% | 2% | Brand awareness | 2.5ad units | 738total |   +1 |
 Kubota Genuine Parts Machinery | $868K | -92% | 2% | Direct response | 1.4ad units | 199total |   +1 |
 La Marzoco USA Machinery | $837.5K | 0% | 100% | Direct response | 12.0ad units | 12total |  |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
La Marzoco USA
0:00 / 0:31#1 La Marzoco USA
Run on 1x episode
#2 Caterpillar
0:00 / 1:27
#3 Field Piece
0:00 / 1:14Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
Keys To The Shop : Equipping Coffee Shop Leaders Business | 445,648 | 4.00 /mo | 100.0% | 12 | 0.33 | 100.0% | 100.0% | |
 The Lawfare Podcast Government | 123,900 | 24.67 /mo | 0.0% | 121 | 1.00 | 100.0% | 100.0% |  |
 The MeidasTouch Podcast News | 1,075,040 | 1.33 /mo | 0.0% | 4 | 0.01 | 50.0% | 0.0% | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.