The Information Technology & Services sector delivers infrastructure, applications, and digital solutions supporting business operations, driving efficiency through cloud adoption, automation, and cybersecurity investments across global markets .
The Information Technology & Services sector delivers infrastructure, applications, and digital solutions supporting business operations, driving efficiency through cloud adoption, automation, and cybersecurity investments across global markets .
Est Annual Spend
$523.9M
Repeat Buy Rate
85.49%
GREAT% Direct Response
85%
GREATEst. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The Bottom Line
This industry has an estimated $131M monthly podcast ad spend and a 85% repeat buy rate and promotes 85% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Shopify Information Technology & Services | $177M | -17% | 20% | Direct response | 7.8ad units | 38986total |   +1 |
 Information Technology & Services | $103M | -41% | 4% | Direct response | 10.6ad units | 31223total |   +1 |
 Amazon Prime Information Technology & Services | $90.4M | +51% | 19% | Direct response | 4.9ad units | 21271total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Zip Recruiter
0:00 / 0:57
#1 Zip Recruiter
Run on 1x episode
#2 Ground News
0:00 / 1:28#3 Zip Recruiter
0:00 / 1:14Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Joe Rogan Experience Comedy | 5,395,059 | 58.00 /mo | 75.8% | 199 | 3.69 | 88.9% | 50.0% |   |
The MeidasTouch Podcast News | 1,075,040 | 199.67 /mo | 6.6% | 636 | 2.03 | 80.4% | 50.0% |  |
 Call Her Daddy Society & Culture | 3,869,658 | 24.33 /mo | 90.7% | 75 | 2.50 | 80.0% | 50.0% |   |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.