The Individual and Family Services industry provides nonresidential social assistance to various groups, including children, youth, the elderly, persons with disabilities, and families, through counseling, mentorship, vocational training, and recreational activities. This sector comprises approximately 68,697 companies and employs around 1.89 million individuals, with an average hourly wage of $24.23 and average weekly earnings of $722.05. The industry generated approximately $62.4 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of around 5.2% from 2023 to 2028, driven by an aging population and increasing demand for elder care services. The sector is heavily reliant on nonprofit organizations, which accounted for about 78% of total industry revenue in 2021, totaling approximately $48.7 billion. Key subsectors include child and youth services, services for the elderly and persons with disabilities, and other individual and family services. The industry also sees significant adoption of technology, with AI-driven case management tools increasing by 34% in 2023 and telehealth penetration in family counseling reaching 45% by the end of 2023. Federal funding, such as under the Family First Prevention Services Act, has also played a crucial role, disbursing $500 million in FY2023. Additionally, Medicaid Home and Community-Based Services (HCBS) spending on family services reached $45.2 billion in 2022, underscoring the importance of public funding in supporting this sector. Overall, the industry is poised for continued growth, driven by demographic changes, increasing demand for social services, and the integration of technology to enhance service delivery and efficiency.
The Individual and Family Services industry provides nonresidential social assistance to various groups, including children, youth, the elderly, persons with disabilities, and families, through counseling, mentorship, vocational training, and recreational activities. This sector comprises approximately 68,697 companies and employs around 1.89 million individuals, with an average hourly wage of $24.23 and average weekly earnings of $722.05. The industry generated approximately $62.4 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of around 5.2% from 2023 to 2028, driven by an aging population and increasing demand for elder care services. The sector is heavily reliant on nonprofit organizations, which accounted for about 78% of total industry revenue in 2021, totaling approximately $48.7 billion. Key subsectors include child and youth services, services for the elderly and persons with disabilities, and other individual and family services. The industry also sees significant adoption of technology, with AI-driven case management tools increasing by 34% in 2023 and telehealth penetration in family counseling reaching 45% by the end of 2023. Federal funding, such as under the Family First Prevention Services Act, has also played a crucial role, disbursing $500 million in FY2023. Additionally, Medicaid Home and Community-Based Services (HCBS) spending on family services reached $45.2 billion in 2022, underscoring the importance of public funding in supporting this sector. Overall, the industry is poised for continued growth, driven by demographic changes, increasing demand for social services, and the integration of technology to enhance service delivery and efficiency.
Est Annual Spend
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Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
![]() Life 360 Individual & Family Services | $423.2K | -98% | 83% | Direct response | 1.2ad units | 18total | |
![]() Easter Seals Individual & Family Services | $313.1K | -95% | 8% | Brand awareness | 3.1ad units | 208total | |
![]() RAINN Individual & Family Services | $20.4K | -100% | 25% | Direct response | 1.3ad units | 4total |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Mel Robbins Podcast Education | 400,690 | 1.33 /mo | 100% | 4 | 0% | 100% | 0% | |
CNN 5 Things General | 24,560 | 15.00 /mo | 19% | 48 | 0% | 100% | 100% | |
Chasing Life Health & Fitness | 159,200 | 1.67 /mo | 20% | 5 | 0% | 100% | 0% |
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