Government Administration manages public programs and services through federal, state, and local agencies, overseeing policy implementation, resource allocation, and service delivery with approximately 2.8 million civilian employees in the federal sector, emphasizing accountability and cost-effectiveness in a digitally transforming environment.
Government Administration manages public programs and services through federal, state, and local agencies, overseeing policy implementation, resource allocation, and service delivery with approximately 2.8 million civilian employees in the federal sector, emphasizing accountability and cost-effectiveness in a digitally transforming environment.
Est Annual Spend
$14.4M
Repeat Buy Rate
80.88%
GREAT% Direct Response
83%
GREATEst. Spend
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The Bottom Line
This industry has an estimated $3.6M monthly podcast ad spend and a 81% repeat buy rate and promotes 83% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 Rasmussen University Government Administration | $13M | +54% | 1% | Direct response | 4.8ad units | 4240total |   +1 |
 New York Lottery Government Administration | $6.6M | -68% | 0% | Direct response | 3.0ad units | 2348total |   +1 |
 United States Postal Service Government Administration | $5.2M | -56% | 16% | Direct response | 10.9ad units | 3907total |   +1 |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Cars.com
0:00 / 0:48
#1 Cars.com
Run on 1x episode
#2 Freedom From Religion Foundation
0:00 / 0:51#3 United States Postal Service
0:00 / 0:48Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
My Favorite Murder with Karen Kilgariff and Georgia Hardstark True Crime | 3,412,036 | 4.67 /mo | 14.3% | 14 | 0.29 | 66.7% | 33.3% |  |
 The MeidasTouch Podcast News | 1,075,040 | 12.00 /mo | 10.8% | 37 | 0.12 | 60.0% | 40.0% | |
 Stuff You Should Know Education | 1,540,900 | 4.33 /mo | 14.3% | 14 | 0.22 | 100.0% | 50.0% |  |
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