The computer software industry develops, maintains, and distributes applications enabling computers to perform tasks. It includes system, application, and cloud-based software. Global revenues reached $730 billion in 2022. Key trends involve AI integration, cybersecurity focus, and low-code platforms. The sector employs over 585,000 U.S. companies and supports diverse business functions across industries.
The computer software industry develops, maintains, and distributes applications enabling computers to perform tasks. It includes system, application, and cloud-based software. Global revenues reached $730 billion in 2022. Key trends involve AI integration, cybersecurity focus, and low-code platforms. The sector employs over 585,000 U.S. companies and supports diverse business functions across industries.
Est Annual Spend
$407.1k
Repeat Buy Rate
50.00%
GOOD% Direct Response
88%
GREATEst. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
The Bottom Line
This industry has an estimated $101.8K monthly podcast ad spend and a 50% repeat buy rate and promotes 88% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
Whisperflow Computer Software | $1.2M | +192% | 100% | Direct response | 1.9ad units | 25total |   +1 |
 Kit Creator Network Computer Software | $779 | +100% | 100% | Direct response | 1.0ad units | 1total |  |
These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Whisperflow
0:00 / 0:56#1 Whisperflow
Run on 1x episode#2 Whisperflow
0:00 / 0:58#3 Whisperflow
0:00 / 1:09Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
The Diary Of A CEO with Steven Bartlett Education | 1,019,536 | 2.00 /mo | 100.0% | 6 | 0.13 | 100.0% | 100.0% | |
Money For Couples with Ramit Sethi Education | 68,540 | 1.67 /mo | 100.0% | 5 | 0.33 | 100.0% | 0.0% | |
 All the Hacks: Money, Points & Life Business | 31,840 | 1.33 /mo | 100.0% | 4 | 0.29 | 100.0% | 0.0% |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.