Broadcast media encompasses traditional television and radio distribution alongside modern digital streaming and podcasting platforms, delivering news, entertainment, and advertising to massive global audiences while rapidly adapting to evolving consumer preferences and programmatic advertising technologies.
Broadcast media encompasses traditional television and radio distribution alongside modern digital streaming and podcasting platforms, delivering news, entertainment, and advertising to massive global audiences while rapidly adapting to evolving consumer preferences and programmatic advertising technologies.
Est Annual Spend
$67.4k
Repeat Buy Rate
57.14%
GOOD% Direct Response
48%
OKAYEst. Spend
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The Bottom Line
This industry has an estimated $16.8K monthly podcast ad spend and a 57% repeat buy rate and promotes 48% of ads for direct response advertisers.
The best campaign consists of the highest performing show with a perfect match and additional supporting shows.
Top Spenders | Est. Spent/yr | Change | Host Read %. | Type | Avg Order Size | Total Ads | Top Shows |
|---|---|---|---|---|---|---|---|
 HGTV Broadcast Media | $178.2K | -57% | 1% | Brand awareness | 11.5ad units | 196total |   +1 |
 Newsmax Broadcast Media | $25.8K | -38% | 83% | Direct response | 13.3ad units | 40total |   +1 |
 is anyone listening Broadcast Media | $457 | 0% | 0% | Direct response | 1.0ad units | 1total |  |
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These are the top performing ads in your industry. Obviously these are purely for inspiration so you can understand how to think about your talking points and convert your ideal audience to drive higher returns.
Newsmax
0:00 / 1:00#1 Newsmax
Run on 1x episode
#2 KXFM
0:00 / 1:13Top Shows | Impressions | Episodes/month | Host read % | Ads | Ad Load | Brand Repeat | Core Buyers % | Top Brands |
|---|---|---|---|---|---|---|---|---|
 Anderson Cooper 360 News | 71,880 | 6.33 /mo | 0.0% | 19 | 0.26 | 100.0% | 100.0% | |
 Laura Coates Live News | 47,680 | 5.00 /mo | 0.0% | 15 | 0.21 | 100.0% | 100.0% | |
 The Lead with Jake Tapper News | 32,080 | 5.67 /mo | 0.0% | 18 | 0.24 | 100.0% | 100.0% | |
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.