Broadcast Media Industry

The broadcast media industry aggregates audiences through licensed television, radio, and cable/satellite spectrum, selling access to advertisers and distributors, facing regulatory tensions over scarce public resources. It generated tens of billions annually despite streaming competition. The global market was valued at USD 356.5 billion in 2024, projected to grow to USD 449.9 billion by 2030 at a 4.0% CAGR, with North America leading. Traditional broadcasting declined modestly (-0.9% annually) to $185.2 billion in 2025, challenged by audience fragmentation and streaming, prompting strategic shifts to digital platforms and direct-to-consumer offerings.