Yeti

YETI Holdings, Inc. is an outdoor consumer goods company based in Austin, Texas, founded in 2006 by brothers Roy and Ryan Seiders. The company was established to create durable, high-performance coolers that meet the needs of outdoor enthusiasts. YETI's mission is to design products that last for generations, allowing adventurers to enjoy the outdoors for longer periods.

Initially focused on virtually indestructible coolers, YETI has since expanded its product line to include stainless steel drinkware, bags, apparel, and outdoor living products. The company targets serious outdoor enthusiasts, such as hunters, fishers, and campers, who prioritize durability and performance in their gear. YETI is recognized for its high-quality offerings, including coolers known for their toughness and ice retention, as well as drinkware designed to keep beverages at the desired temperature.

With a strong brand reputation and a loyal customer base, YETI has evolved its business model to include partnerships with major retailers and has experienced global expansion since its initial public offering in 2018.