World Racing Group, Inc. (WRG) is a prominent sports entertainment company based in Concord, North Carolina, focused on the sanctioning and promotion of dirt track auto racing. WRG operates several high-profile touring series in the United States, including the World of Outlaws Sprint Car Series and the Super DIRTcar Series. The company sanctions over 5,000 local and regional dirt track racing events each year across more than 120 tracks in the U.S. and Canada under the DIRTcar Racing brand.
In addition to managing and promoting national and regional racing series, WRG owns Volusia Speedway Park in Florida and offers fans live racing action through its streaming platform, DIRTVision. The company engages with dirt track racing fans, drivers, teams, and local track operators through live events, digital streaming, and a monthly newsletter featuring race updates and interviews. WRG has a rich history, having evolved through the acquisition of various dirt racing entities and focusing on expanding its national presence since its rebranding in 2007.
World Racing Group, Inc. (WRG) is a prominent sports entertainment company based in Concord, North Carolina, focused on the sanctioning and promotion of dirt track auto racing. WRG operates several high-profile touring series in the United States, including the World of Outlaws Sprint Car Series and the Super DIRTcar Series. The company sanctions over 5,000 local and regional dirt track racing events each year across more than 120 tracks in the U.S. and Canada under the DIRTcar Racing brand.
In addition to managing and promoting national and regional racing series, WRG owns Volusia Speedway Park in Florida and offers fans live racing action through its streaming platform, DIRTVision. The company engages with dirt track racing fans, drivers, teams, and local track operators through live events, digital streaming, and a monthly newsletter featuring race updates and interviews. WRG has a rich history, having evolved through the acquisition of various dirt racing entities and focusing on expanding its national presence since its rebranding in 2007.
Est Monthly Spend
Repeat Buy Rate
Direct Response
Est. Spend
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.