Willow Innovations, Inc. is a FemTech company based in Mountain View, California, focused on empowering women through innovative maternal health solutions. Founded in 2014, Willow transformed the breast pumping experience with its first fully in-bra wearable breast pump. This mobile, discreet, and hands-free device connects to an app, allowing users to track milk volume and session data in real time. The pump features hospital-strength suction and uses Spill-Proof Milk Bags for leak-free mobility, enabling mothers to pump seamlessly throughout their day.

In March 2025, Willow expanded its offerings by acquiring Elvie, a U.K.-based FemTech innovator known for its breast pumps and smart pelvic health devices. This acquisition created a global platform that combines Willow’s award-winning technology with Elvie’s trusted products, enhancing their ability to support maternal and women’s health. Willow’s products are designed for mothers and women seeking effective and dignified breastfeeding solutions, and the company has received multiple accolades for its innovative contributions to the FemTech space.