Wide Orbit

WideOrbit is a San Francisco-based company founded in 1999, focused on simplifying the buying and selling of advertising across various media platforms. It is a leading provider of end-to-end software solutions for media companies, specializing in managing and automating advertising operations for both linear and digital media.

The company's core offering is a comprehensive platform that integrates programmatic and digital ad sales, traffic management, order processing, ad serving, and payment collections. Its flagship product, WO Traffic, is widely used by TV and radio stations. WideOrbit also offers WO Automation for Radio, WO Network for network trafficking, and various solutions for analytics and programmatic advertising. With a customer base of over 6,000 radio and TV stations, cable networks, and major media companies, WideOrbit manages approximately $37 billion in advertising dollars and processes over 8 billion digital ad impressions annually. The company is recognized for its commitment to innovation and customer satisfaction, boasting a high contract renewal rate and multiple certifications as a Great Place to Work.