Wealthfront

Wealthfront Inc. is a financial services company based in Palo Alto, California, founded in 2008 by Andy Rachleff and Dan Carroll. Originally launched as kaChing, it transitioned to focus on automated wealth management and robo-advisory services. Wealthfront aims to make sophisticated investment management accessible and affordable for everyone, particularly targeting younger, tech-savvy investors.

The company offers a range of services, including automated investment management that tailors diversified portfolios to clients' risk tolerance and goals. Wealthfront also provides tax-loss harvesting, 529 college savings plans, a homeownership planning tool, and automated financial planning services. Additionally, it features a high-yield cash account with competitive interest rates. With over 1,000,000 accounts and more than $80 billion in assets under management, Wealthfront is recognized as a leading robo-advisor, committed to empowering individuals with efficient and transparent financial tools.