Walmart Data Ventures

Walmart Data Ventures is a division of Walmart, established in 2021, that focuses on leveraging Walmart’s extensive first-party customer and operational data. The division aims to provide actionable business insights for suppliers, merchants, and brands, enhancing collaboration and decision-making within Walmart’s ecosystem.

The flagship product, Scintilla, evolved from Walmart Luminate and offers a comprehensive data analytics platform. It includes modules such as Shopper Behavior, Channel Performance, Customer Perception, and Digital Landscapes, which deliver insights into shopping patterns, sales figures, and customer feedback. Walmart Data Ventures also provides research services like In-Home User Tests (IHUT) to help suppliers understand consumer behaviors and preferences.

The company serves a diverse range of customers, from large consumer packaged goods brands to small and medium-sized businesses. With a significant increase in its user base, Walmart Data Ventures is committed to delivering actionable recommendations and optimizing marketing strategies through AI-powered tools, reinforcing Walmart’s position in data-driven retail innovation.