restaurants
Wahoo's Fish Tacos
Website: wahoos.com
Overview
Wahoo's Fish Taco is a fast-casual restaurant chain based in Southern California, founded in 1988 by three Chinese-Brazilian brothers: Wing Lam, Ed Lee, and Mingo Lee. The company started in Costa Mesa, aiming to bring the vibrant flavors of Mexico and Hawaii to diners, inspired by the founders' surfing experiences. The name "Wahoo's" reflects their focus on fresh seafood, named after a popular tropical fish.
The restaurant specializes in Baja California-style fish tacos, prepared by charbroiling fish fillets for a healthier option. Their menu features grilled fish tacos, rice and beans with Brazilian influences, and Asian-inspired hot sauces, along with vegetarian and vegan choices. Wahoo's has expanded to approximately 65 locations across seven states, catering to a diverse clientele that includes surfers, families, and health-conscious diners. The founders remain actively involved in the business, ensuring the brand continues to deliver fresh, flavorful, and culturally inspired food. In 2024, Wahoo's celebrated its 35th anniversary with a brand refresh to enhance its identity.
The restaurant specializes in Baja California-style fish tacos, prepared by charbroiling fish fillets for a healthier option. Their menu features grilled fish tacos, rice and beans with Brazilian influences, and Asian-inspired hot sauces, along with vegetarian and vegan choices. Wahoo's has expanded to approximately 65 locations across seven states, catering to a diverse clientele that includes surfers, families, and health-conscious diners. The founders remain actively involved in the business, ensuring the brand continues to deliver fresh, flavorful, and culturally inspired food. In 2024, Wahoo's celebrated its 35th anniversary with a brand refresh to enhance its identity.
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