Visit Victoria

Visit Victoria is the official tourism and events organization for the state of Victoria, Australia. Its mission is to inspire travel to Melbourne and the wider Victoria region through creative storytelling and the promotion of various events. The company focuses on destination marketing and event acquisition to enhance the visitor economy by driving visitation and expenditure.

The organization undertakes a variety of marketing activities to promote Melbourne and Victoria as top tourism and event destinations. It collaborates with Tourism Australia and other tourism bodies to maximize its outreach. Visit Victoria manages a digital marketing platform that serves as a central hub for tourism information and event promotion. It also supports tourism operators by enabling them to list their businesses and events through the Australian Tourism Data Warehouse system, connecting them to a broad audience.

Overall, Visit Victoria plays a vital role in marketing the state as a premier travel destination, offering services that include marketing campaigns, event support, and digital content to attract a diverse range of visitors.