Visit Philadelphia

Visit Philadelphia is the official tourism marketing agency for the Greater Philadelphia area, established in 1996. Its mission is to promote Philadelphia and its surrounding counties as a premier leisure and cultural destination, enhancing the local economy through increased tourism. The organization operates as a public-private partnership, funded by government support and dedicated revenue streams, including a hotel sales tax.

The agency focuses on destination marketing and visitor engagement. It manages the official visitor website, which offers trip-planning resources, event listings, themed itineraries, and information about attractions. Visit Philadelphia also runs a blog and maintains active social media channels to connect with potential visitors. The Independence Visitor Center provides additional support, offering information and ticketing services.

Visit Philadelphia's innovative advertising campaigns, including the well-known tagline "The Place That Loves You Back," aim to showcase the city’s cultural, historical, and entertainment assets. The organization targets leisure travelers, day visitors, and business travelers, encouraging them to explore the city and maximize their experience.