Visit Pensacola

Visit Pensacola, Inc. is the official destination marketing organization for Escambia County, Florida, which includes Pensacola, Pensacola Beach, and Perdido Key. Established in 2015 as a nonprofit, its mission is to promote tourism as a vital economic driver for the community. The organization is governed by an 11-person board and employs around 20 staff members.

Visit Pensacola focuses on destination marketing by showcasing the area's rich history, beautiful beaches, and Gulf waters to attract visitors. It provides expert travel resources, destination guides, and assistance through Visitor Information Centers. The "Tourism Works for Pensacola" campaign educates the local community about the economic benefits of tourism. Additionally, the organization enhances visitor planning through its digital engagement, offering information on local attractions, events, and accommodations. Overall, Visit Pensacola plays a crucial role in supporting and growing the local tourism economy.