Viori

Vuori is a contemporary clothing company based in San Diego County, California, founded in 2015 by Joe Kudla. The brand specializes in premium performance apparel that reflects the active coastal California lifestyle, offering versatile athleisure and lifestyle clothing designed for movement and style.

The product range includes high-performance athletic wear made from unique, technical fabrics that prioritize comfort and durability. Signature items feature tanks, leggings, and shorts that blend a West Coast aesthetic with functional design, suitable for various activities from running to casual wear. Vuori operates 40 stores across major U.S. cities and has a flagship store in London, with products also available through high-end retailers like Nordstrom and REI.

Vuori targets customers who value an active lifestyle and seek stylish performance apparel. The company emphasizes community, connection, and sustainability, being certified as a Climate Neutral company. With a focus on careful capital management, Vuori has experienced significant growth and investment, positioning itself as a leader in the activewear market.