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Overview

We started Vaer in 2016, with a simple goal: build the perfect everyday wristwatch. A watch that was affordable, built for the outdoors, with the unique appeal of USA assembly.

Since then, we've expanded our collection to offer a wide array of design, movement, and assembly options. At every step we've worked to redefine expectations of value and performance, consistently delivering watches at a fraction of the price of traditional luxury brands. While we've come a long way, we remain centered around the following product values:

- Extreme Water Resistance (for daily ocean use)
- 2x Interchangeable Straps (for ultimate functionality)
- Extensive American Sourcing (for added quality control)
- Refined and Timeless Aesthetics (for unquestioned good taste)
- A Responsible Business Model (for long-term sustainability)
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