Under Armour

Under Armour is a prominent American sports apparel and footwear company, founded in 1996 by Kevin Plank, a former University of Maryland football player. The company started with a focus on moisture-wicking athletic wear designed to keep athletes cool and comfortable. From its beginnings in Plank's grandmother's basement, Under Armour has grown into a major player in the sportswear industry, headquartered in Baltimore, Maryland.

The company offers a wide range of high-performance apparel, footwear, and accessories tailored for athletes across various sports. Under Armour is recognized for its innovative sportswear technology, including advanced cushioning systems in footwear. The brand has also expanded into digital fitness by acquiring fitness app companies, creating a large digital fitness community. With a diverse customer base that includes professional athletes and fitness enthusiasts, Under Armour has established partnerships with major sports teams and has a roster of notable endorsers, including NFL Hall-of-Famer Ray Lewis and Olympian Michael Phelps.