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Overview

Youtooz is a Canadian company founded in 2019 that specializes in creating high-quality, limited-edition vinyl collectible figurines inspired by internet culture. The company designs and manufactures licensed figures that represent popular memes, internet personalities, content creators, musicians, and video game characters. With over 400 unique figures released, Youtooz collaborates with notable figures like MrBeast, Markiplier, and Pokimane, as well as major franchises such as Disney and Marvel Comics.

Since launching its first figure, "Dead Meme," in April 2019, Youtooz has experienced rapid growth, selling over 500,000 units by 2020. The company generated over $30 million in revenue by 2021 and has expanded its team to over 50 employees. Youtooz emphasizes community engagement, working closely with creators and fans to influence new releases. It also partners with retailers and has a resale marketplace collaboration with StockX to authenticate and resell collectibles.
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