Truly Free Home

Truly Free Home is a Michigan-based company founded in 2008 that specializes in eco-friendly, non-toxic cleaning products. Their offerings include detergents, insect repellents, and sun tan lotion, all designed to be safe for families and the environment. The company focuses on sustainability by using refillable containers and reducing waste, with products crafted in Traverse City, Michigan.

Operating on a subscription membership model called the "Refillable Revolution," Truly Free Home delivers initial shipments of refillable bottles and cleaning solutions, followed by regular refills. Members enjoy benefits like free shipping, discounts, and customizable orders. The company also runs a "Free Soap for Life" program to enhance customer loyalty.

Truly Free Home is committed to social responsibility, supporting orphanages and safe-houses in Haiti, the Dominican Republic, and Mexico, and providing non-toxic cleaning products to cancer patients through a partnership with Cleaning for a Reason. With around 75 employees, the company is a BBB-accredited LLC with an A+ rating, led by CEO Stephen J. Ezell.