Travel Texas

Travel Texas is a state government program under the Office of the Governor, dedicated to promoting Texas as a top travel destination for both domestic and international markets. Its mission is to enhance local economic development by generating travel to Texas, which creates revenue and jobs within the state.

The program operates through three main areas: advertising, public relations and marketing, and research. It promotes Texas tourism through various media channels, including television, digital platforms, and publications. The public relations and marketing efforts engage with travel trade partners and consumers through social media, trade shows, and promotional events. Additionally, Travel Texas conducts research on travel trends and economic impacts to support local tourism initiatives.

Travel Texas collaborates with convention and visitors bureaus, local chambers of commerce, and private travel organizations to promote tourism across the state. The program has significantly contributed to Texas's travel industry, attracting millions of visitors and generating substantial economic impact. Headquartered in Austin, Texas, Travel Texas employs between 50 and 99 people and serves a diverse customer base, including travelers, media, and tourism stakeholders.