Traeger

Traeger, Inc. is a leader in the outdoor cooking industry, founded in 1985 by Joe Traeger in Oregon. The company is renowned for inventing the wood pellet grill, which uses compressed wood pellets to deliver authentic smoky flavors with modern cooking precision. Headquartered in Salt Lake City, Utah, Traeger has developed a wide range of products and services centered around wood pellet grilling.

Traeger offers a variety of wood pellet grills that provide consistent temperature control and are often IoT-enabled for remote monitoring via a smartphone app. The company also supplies wood pellets in different flavors, grilling accessories, cooking tools, replacement parts, and a selection of rubs, spices, and sauces. Additionally, Traeger promotes a lifestyle brand with apparel and merchandise. The company engages its community through digital content, including recipes and cooking videos, fostering a shared passion for outdoor cooking among its customers.