Tonal Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Tonal is a fitness technology company that offers a smart home gym system designed for personalized strength training. Founded in 2015 by Aly Orady, Tonal provides a wall-mounted digital weight machine that uses electromagnetic resistance technology to simulate up to 200 pounds of weight. This innovative system adapts resistance in real time based on user performance, creating a tailored workout experience.

The core product features over 200 exercises, including strength training, cardio, yoga, and mobility routines, all guided by AI-powered software. The device includes a digital touchscreen for interactive coaching and video guidance, ensuring effective and safe workouts. Tonal's machine learning algorithms track progress and adjust workouts automatically, similar to having a personal trainer.

Targeting higher-income customers, Tonal appeals to fitness enthusiasts seeking a comprehensive at-home training solution without bulky equipment. The company has expanded its market presence through retail partnerships and has experienced significant growth, particularly during the COVID-19 pandemic, as demand for home fitness solutions increased.

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Ads

This is What You Do With Your Freedom? | A Strong Soul Is Better Than Good Luck

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Recent Campaigns

	Shows	Week3/16	Week3/23	Week3/30	Week4/13	Week4/20	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
The Daily Stoic	The Daily Stoic 75%				2	3	1	5	4	4	4	4	3	5	1	Core Performer 75%
Off The Vine with Kaitlyn Bristowe	Off The Vine with Kaitlyn Bristowe 25%		2	2		2		2			1			1		Longer term buy 25%
10% Happier with Dan Harris	10% Happier with Dan Harris 25%	1					1			1			1			Longer term buy 25%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%