Thrivent is a not-for-profit financial services organization based in Minneapolis and Appleton. Formed in 2002 from the merger of two Lutheran fraternal benefit societies, it serves nearly 2.3 million members. Originally rooted in Lutheran values, Thrivent has been open to all Christians since 2013. The organization focuses on helping its members lead generous lives while guiding them on their financial journeys.

Thrivent offers a variety of financial products and services, including life insurance, annuities, mutual funds, disability income insurance, and retirement planning. The company emphasizes holistic financial planning and advisory services, adapting to market demands and expanding its customer base. Thrivent encourages community engagement through volunteerism and charitable contributions, reinforcing its commitment to generosity and support for families and communities.