This Is Money is a UK-based digital financial news platform that focuses on personal finance, investment, and money management. It is part of Mail Metro Media and caters to an older, affluent audience interested in savings, investments, and financial planning. The platform attracts over 3.4 million unique visitors and generates more than 10 million page views each month.

The site offers a variety of resources, including up-to-date financial news, investment guidance, and money management tools such as calculators and tips. It also provides consumer advice through reviews and comparisons of financial products like credit cards and loans. This Is Money serves a financially engaged readership, with many users holding ISAs or investments, making it a valuable resource for those looking to manage and grow their wealth.