The RealReal

The RealReal, Inc. is a prominent marketplace for authenticated luxury consignment, both online and in physical stores. Founded in 2011 by Julie Wainwright, the company has grown to serve over 38 million members and has sold nearly 40 million items by late 2023. It specializes in pre-owned luxury goods, including designer bags, jewelry, clothing, and accessories from renowned brands like Chanel, Gucci, Louis Vuitton, and Prada.

The RealReal emphasizes sustainability and environmental responsibility by promoting a circular economy. Its services include consignment, where customers can send luxury items for authentication and sale, and an online marketplace for browsing and purchasing authenticated goods. The company also operates brick-and-mortar locations to enhance customer experience. With a focus on authenticity and trust, The RealReal aims to be the most reliable marketplace for luxury consignment, catering to both buyers and consignors.