The Farmer's Dog

The Farmer's Dog is a U.S.-based ecommerce company that specializes in fresh, human-grade dog food delivered through personalized subscription plans. Founded in 2014 by Brett Podolsky and Jonathan Regev, the company was inspired by a personal need to address a dog's digestive issues with a homemade diet. They focus on providing real, whole-food ingredients made to human food safety standards, rejecting highly processed kibble.

The core offering is a subscription service that delivers frozen, freshly made dog meals tailored to each dog's nutritional needs. Recipes are developed with veterinary nutritionists to ensure they are complete and balanced, using transparent ingredients without preservatives or fillers. Customers receive personalized meal plans based on their dog's profile, including age, weight, and health considerations, with meals shipped directly to their door.

The Farmer's Dog emphasizes quality and transparency, allowing customers to see and smell the food, reflecting their commitment to canine health. With millions of meals delivered monthly and an estimated annualized net revenue of $1.2 billion, the company is recognized as a leading fresh dog food brand in the U.S.