The Exercise Coach

The Exercise Coach® is a fitness company founded in 2000 by Brian and Gerianne Cygan. It specializes in personalized, technology-driven strength training for adults aged 45 and older. The company operates a franchise model that began in 2011 and has expanded to over 200 locations in the United States, with international growth starting in Japan in 2017.

The core offering is a unique personal training experience using proprietary Exerbotics robotic strength training machines. These machines adjust resistance in real time based on the client's output, ensuring safe and effective workouts. Each session lasts about 20 minutes and is conducted one-on-one with a certified coach who customizes the workout to meet individual goals and abilities. The Exercise Coach emphasizes brief, impactful training sessions in a calm, private environment, making it appealing to health-conscious adults, especially those new to exercise or wary of traditional gyms.

Franchisees benefit from comprehensive support, including site selection, studio design, and marketing guidance. The Exercise Coach has received multiple recognitions, including features on major TV networks and awards for franchisee satisfaction.